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Jet Magazine: For More Than 60 Years The Publication Was One of the Most Popular Magazines Among African-Americans

Written by Jae Jones

One of the most popular magazines geared toward African-American readers was “” Magazine. It was founded in 1951 by John H. Johnson of Johnson Publishing Company in Chicago, Illinois. The magazine was initially billed as “The Weekly Negro News Magazine.”  The name “Jet” came about because as Johnson stated in his first issue, “in the world today everything is moving at a faster clip.” There were many iconic figures and legends to appear on the cover of . Some of the legends included James Brown, Grace Jones, Eartha Kitt, Aretha Franklin, Diahann Carol, and so many more.

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The magazine is notable for its role in chronicling the American Civil Rights movement from its earliest years, including coverage of the Emmett Till murder, Martin Luther King, Jr., and the Montgomery Bus Boycott. The magazine was printed in and white until its December 27, 1999. In 2014, Johnson Publishing Company decided to cease publishing, and change their Jet issues at the end of June, 2014, to a digital magazine application. The magazine contained fashion, beauty tips, dating advice, health tips, diet guides, and so much more. The cover story would always correspond with the main story.

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Many issues are given coverage to show the African-American community that if they want to reach a goal, they have to be willing to work for it. Jet also claims to give young female adults confidence and strength because the women featured therein are strong and successful without the help of a man. Since 1952, Jet has had a full-page feature called ““. This feature includes a photograph of an African-American woman in a swimsuit (either one-piece or two-piece, but never nude), along with her name, place of residence, profession, hobbies, and interests. Many of the women are not professional models and submit their photographs for the magazine’s consideration. The purpose of the feature is to promote the beauty of African-American women.

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“Many issues in the magazine were said to give coverage to show the African-American community that if they want to reach a goal, they have to be willing to work for it. Jet also claims to give young female adults confidence and strength because the women featured therein are strong and successful without the help of a man.

Since 1952, Jet has had a full-page feature called “Beauty of the Week”. This feature includes a photograph of an African-American woman in a swimsuit, either one-piece or two-piece, however, the woman is never nude. Many of the women are not professional models and submit their photographs for the magazine’s consideration. The purpose of the feature is to promote the beauty of African-American women.” The magazine can still be seen at www.jetmag.com. Read more.

source:

ttps://en.wikipedia.org/wiki/Jet_(magazine)

 

 

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About the author

Jae Jones

Jae Jones has been writing professionally for over 10 years. She holds a degree in Business Administration, and enjoys writing on various topics.

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