Apple Heiress Is Top Investor In Charles King’s New “MACRO” Media Company Focusing On the Multicultural Market

Written by Jae Jones

Laurene Jobs, Apple heiress (widow of Apple computer founder Steve Jobs) is the top investor in , the media company that was founded by former William Morris Endeaveor Entertainment talent agent, , to produce film, television and web series for the , Latino, and multicultural markets. According to Brown at Black Enterprise, “Jobs’ Emerson Collective, a socially conscious fund, led an investment of 10 million dollars in MACRO. The figures are just the first round of funding for the company, which was made by a statement from MACRO.” (Brown, 2015)macro


King, who was working for one of Hollywood’s powerful agencies and announced the start of his new company at the beginning of the year. The company will focus on producing content for segments of population he considers under-served. King became one of the first Black men at William Morris Endeavor Entertainment to rise to partner. Black Enterprise named King one of the “Top 50 Powerbrokers in Hollywood.”

Jobs net worth is estimated about $17.8 billion. Her Emerson Collective has funded many projects in the past that were health care related. There are other investors in MACRO as well such as “Raymond McGuire, the global head of corporate and investment banking at Citigroup, tech entrepreneur Justin Yoshimura and Michael Kane, managing director of the Los Angeles-based private equity firm Caltius Capital, according to the statement. McGuire is on Macro’s advisory board, along with Ted Sarandos, chief content officer at Netflix Inc. MACRO did not describe the size of the individual investments in the initial funding round, but put the total infusion in the eight-figure range.”(Brown, 2015) The hope is that King will be able to serve an increasingly diverse population. At the Black Enterprise 2015 Entrepreneur’s Summit, according to Black Enterprise, King told a crowded audience, “Two major studios have refocused their vision for multicultural audiences. The reason for launching his own company is to show that we can have ownership and tell our stories.” Read more


Apple Heiress Laurene Jobs Invests Millions to Help Charles King Diversify Hollywood

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Jae Jones

Jae Jones has been writing professionally for over 10 years. She holds a degree in Business Administration, and enjoys writing on various topics.

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